All work

Porsche

Digital Brand Platform

Client
Porsche
Role
UX / UI Design
Art Direction
Year
2022
With 'Discovered.' Porsche aims to connect with a new generation of ambitious creators and entrepreneurs who share Porsche’s drive to be the best. Through stories from the worlds of art, music, fashion, and entrepreneurship.

I was responsible for the full design process from shaping a distinctive visual identity to crafting the platform’s UX and UI.
A digital platform designed to connect with the next generation of Porsche drivers.
With its own distinctive design and voice, the platform stands apart and resonates with the target audience.
Powered by diverse stories and organic reach, Discovered continues to reach more readers every month.